Sr. Staff Product Marketing Specialist -MCU
Core
Define market requirements and product roadmaps for mainstream, low-power, and application-specific microcontroller units (MCUs) by engaging Chinese customers and translating their needs into technical specifications.
Role type
Senior IC Product Marketing Specialist (MCU)
Builds
MCU silicon, software, tools, kits, security assets, and ecosystem solutions for automotive, industrial, and IoT markets.
Domain
Semiconductor / Embedded Systems / Microcontrollers
Deliverable
product features
Required skills
Customer discovery and needs analysis, product definition and specification writing, business case development, competitive benchmarking, cross-functional leadership, NPI and lifecycle management, embedded system architecture knowledge, Chinese market dynamics understanding
Preferred skills
Renesas RA/RX MCU familiarity, home appliance and motor control application experience, Arm Cortex-M and proprietary architecture knowledge, full product lifecycle management, established network with Chinese OEMs/ODMs
Technologies
Renesas RA4, RX200, Arm Cortex-M, 32-bit MCU architectures, embedded security, capacitive touch, real-time control
Responsibilities
Build direct relationships with priority Chinese customers and distributors to uncover unmet needs; Translate validated needs into market requirements documents and value propositions; Shape roadmap choices for general-purpose, low-power, and application-specific opportunities; Develop volume, ASP, revenue, and margin assumptions for business cases; Maintain fact-based benchmarking against global and local MCU competitors; Drive alignment with Engineering, Sales, FAE, and Finance to resolve requirement conflicts; Secure lead customers and manage pre-NPI technical/commercial alignment; Guide launch readiness, pricing logic, and product collateral for NPI and lifecycle execution
Seniority
Senior, hands-on IC
