Sr. Staff Product Marketing Specialist -MCU
Core
Define market requirements and product roadmaps for mainstream and application-specific microcontroller units (MCUs), translating customer needs into technical specifications and business cases.
Role type
Senior Staff Product Marketing Specialist (MCU)
Builds
MCU silicon, software, tools, kits, and ecosystem assets for automotive, industrial, and IoT markets.
Domain
Semiconductor / Embedded Systems / Microcontrollers
Deliverable
product features
Required skills
Customer discovery and needs analysis, product definition and specification, business case development, competitive benchmarking, cross-functional leadership, NPI and lifecycle management, embedded system architecture knowledge, Chinese market dynamics expertise.
Preferred skills
Renesas RA/RX MCU familiarity, application domain experience (home appliances, motor control, industrial automation), Arm Cortex-M and security knowledge, full product lifecycle experience, established network with Chinese OEMs/ODMs.
Technologies
Renesas RA4, RX200, Arm Cortex-M, 32-bit MCU architectures, embedded security, development tools.
Responsibilities
Build direct relationships with Chinese customers and distributors to uncover unmet needs; translate validated needs into market requirements documents and value propositions; shape roadmap choices for general-purpose and application-specific opportunities; develop volume, ASP, revenue, and margin assumptions for business cases; maintain fact-based benchmarking against global and local MCU competitors; drive alignment with Engineering, Sales, and Finance to resolve requirement conflicts; secure lead customers and manage pre-NPI technical/commercial alignment; guide launch readiness, pricing logic, and product collateral.
Seniority
Senior Staff, hands-on IC with strategic influence
