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Senior Marketing and Experimentation Data Analyst

Kuala Lumpur, Federal Territory of Kuala Lumpur, my💼 Full-time🗓 2026-09-09 → 2026-09-26

Core

Deliver actionable insights and advanced analytics solutions to impact marketing strategy and growth across 16 markets by measuring incremental ROI and optimizing marketing spend.

Role type

Senior Marketing and Experimentation Data Analyst

Builds

Actionable insights, ML and causal inference models, complex SQL models, dashboards, and AI-powered agentic workflows for marketing leaders.

Domain

Marketing analytics, Growth, Local delivery (food & quick commerce)

Deliverable

production ML models | dashboards & analysis | client delivery

Required skills

SQL, Python, statistical modeling, experimentation (A/B testing/causal inference), data modeling, data visualization, AI/LLM integration, mentorship, stakeholder influence

Preferred skills

Experience in AI-first environments, building scalable data products, translating analyst workflows into AI tools

Technologies

BigQuery, dbt, Looker, Tableau, LLMs

Responsibilities

Design and execute analytical methodologies including A/B tests and causal inference models; Collaborate with senior marketing partners to recommend analytics solutions and present insights; Define measurement frameworks and lead development of complex SQL models; Design and build data assets including dashboards and agentic solutions; Provide guidance and mentorship to junior analysts; Identify and implement AI-powered solutions for marketing analytics

Seniority

Senior, hands-on IC with mentorship responsibilities

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