Lead Packaging Designer - Dolls Portfolio
Core
Lead creative designer for breakthrough brand visual identities and packaging concepts for new Mattel Venture toys from concept through production.
Role type
Senior Lead Packaging Designer (Toys/Consumer Products)
Builds
New toy packaging, brand visual identities, and design systems for retail and digital channels.
Domain
Consumer Goods / Toys / Packaging Design
Deliverable
product features
Required skills
Packaging design, graphic design, 3D visualization, Adobe Creative Suite (Illustrator, Photoshop, Dimension), AI-enabled creative tools, brand guidelines development, cross-functional collaboration, project management, external vendor direction.
Preferred skills
Experience launching new brands or franchise extensions, experience in toys/entertainment/licensed IP, omnichannel asset development, managing overseas production partners.
Technologies
Adobe Illustrator, Adobe Photoshop, Adobe Dimension, AI image/concept generation tools
Responsibilities
Create packaging concepts from ideation to final production; develop brand guidelines and design systems; translate business strategy into creative narratives; present and defend concepts to senior leadership; manage critical path and production artwork; direct internal designers and external vendors; balance creative ambition with manufacturing and cost realities.
Seniority
Senior, hands-on IC with leadership responsibilities
