Senior Staff Product Marketing Specialist
Core
Define product roadmaps and business cases for microcontroller units (MCUs) by translating customer needs into technical specifications and value propositions for silicon, software, and ecosystem assets.
Role type
Senior Staff Product Marketing Specialist (Hardware/Semiconductor)
Builds
RX200, RX600, RX700, RA4, and RA6 MCU product lines for industrial, automotive, IoT, and consumer applications
Domain
Semiconductor / Embedded Systems / Microcontrollers
Deliverable
product features
Required skills
MCU product definition, system architecture, embedded-system trade-offs, customer discovery, business case development, competitive benchmarking, cross-functional leadership, NPI execution
Preferred skills
Renesas RA/RX MCU familiarity, Arm Cortex-M knowledge, functional-safety considerations, full product lifecycle experience, established OEM/distributor network
Technologies
32-bit MCUs, Arm Cortex-M, capacitive touch, real-time control, embedded security
Responsibilities
Build direct relationships with U.S. customers and partners to uncover unmet needs; translate validated needs into market requirements and value propositions; shape roadmap and lifecycle choices for specific MCU families; develop volume, ASP, revenue, and risk assumptions for business cases; maintain fact-based benchmarking against global competitors; drive alignment with Engineering, Sales, and Finance; secure lead customers and manage pre-NPI technical/commercial alignment; guide launch readiness and monitor adoption.
Seniority
Senior Staff, hands-on IC with strategic influence