Senior Staff Product Marketing Specialist (Regional - Farmington Hills, MI)
Core
Regional Product Marketing Specialist responsible for go-to-market strategy, execution, and growth of MCU/MPU/Connectivity portfolios in a specific territory, acting as the 'Voice of the Region' to influence product roadmaps.
Role type
Senior Staff Product Marketing Specialist (Regional)
Builds
Regional revenue and design-win targets for embedded semiconductor products
Domain
Semiconductor / Embedded Systems / IoT / Automotive / Industrial
Required skills
P&L management, Strategic Marketing, Technical Marketing, Business development, Semiconductor cost structures, Microcontroller architectures, Connectivity Technology, Embedded software ecosystems, Supply chain dynamics
Preferred skills
MBA, Master's degree
Technologies
ARM Cortex, RISC-V, WiFi, Bluetooth, NFC
Responsibilities
Identify high-potential customers and manage the Design-In to Design-Win pipeline, Execute regional seminars and trade shows, Adapt global GTM strategy to local market dynamics, Collaborate with sales and partners to build a support ecosystem, Collect regional requirements to influence global product roadmap, Monitor competitor activities and pricing
Seniority
Senior Staff, hands-on IC with regional leadership
