Duales Studium zum Bachelor of Arts Betriebswirtschaftslehre, Medien- und Kommunikationswirtschaft (m/w/d)
Core
Dual Bachelor's program in Business Administration with a focus on media and communication economics, combining academic study at DHBW Ravensburg with practical work at Axel Springer in Berlin.
Role type
Dual Bachelor's student (Business Administration & Media)
Builds
B2B and B2C projects, event organization, marketing campaigns, and concept development for Axel Springer's media brands.
Domain
Media industry, digital business models, marketing
Deliverable
product features
Required skills
Business administration knowledge, media and marketing interest, digital business model understanding, self-management, responsibility, ability to handle intensive study and work phases
Preferred skills
Innovation, curiosity, idea generation, teamwork, adaptability to changing challenges
Technologies
None explicitly stated
Responsibilities
Participate in B2B and B2C projects, support event organization, assist in marketing campaigns, contribute to concept development, balance theory and practice phases
Seniority
Student (Dual Program)