Manager, Channel Intelligence & Insights
Core
Build and advance the agency's Channel Intelligence capability by transforming field observations, customer feedback, and market data into actionable insights that influence strategy and commercial outcomes.
Role type
Manager, Channel Intelligence & Insights
Builds
Channel Intelligence frameworks, methodologies, repeatable processes, tools, templates, and standards for an education-led marketing agency.
Domain
Marketing analytics, shopper marketing, category management, retail intelligence, commercial strategy.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Synthesizing qualitative and quantitative information, analytical thinking, presentation skills, storytelling, understanding of customer behavior and retail environments, cross-functional collaboration.
Preferred skills
Experience in insights, strategy, shopper marketing, consulting, or commercial analytics.
Technologies
N/A
Responsibilities
Develop and evolve Channel Intelligence frameworks and best practices; Partner with Field Management to capture marketplace observations; Synthesize information from multiple sources to identify patterns and trends; Develop actionable recommendations to support commercial growth; Create intelligence reports and executive summaries for stakeholders.
Seniority
Manager, 4-7 years experience