Senior Manager, Digital M&A Strategy
Core
Define digital strategy for product launches and M&A integrations, guiding Product Marketing, UX, Engineering, and M&A teams to unify acquired companies' digital presence and showcase new products.
Role type
Senior Manager, Digital M&A Strategy
Builds
Playbooks and frameworks for M&A digital integration and product launch execution
Domain
Enterprise SaaS, Digital Experience, M&A Integration
Deliverable
product features
Required skills
M&A integration strategy, product management, digital experience strategy, stakeholder management, operational judgment, data-driven strategy validation, technical literacy (API/data migration)
Preferred skills
UX experience, AI tool application, digital transformation leadership, marketing technology stack familiarity
Technologies
CRM, lead management systems, analytics stacks, API architecture
Responsibilities
Drive M&A digital integration and marketing technology consolidation; Develop post-acquisition digital strategy (login/portal, rebranding, tech stack); Create decision frameworks for integration trade-offs; Define horizontal launch strategy and reusable playbooks; Guide Product Marketing on launch prominence and buyer journey placement; Write requirements and direct execution teams
Seniority
Senior Manager, hands-on IC with strategic oversight