Clinical Marketing Manager
Core
Develop and execute strategic clinical marketing initiatives to drive da Vinci robotic surgery procedure adoption within the Taiwan market.
Role type
Clinical Marketing Manager
Builds
Clinical marketing events, programs, collateral, and surgeon advisory boards
Domain
Healthcare / Robotic Surgery / Medical Devices
Deliverable
product features
Required skills
Healthcare sales & marketing strategy, Surgeon KOL development, Market segmentation & persona development, Clinical evidence generation, Competitive positioning, Cross-functional collaboration
Preferred skills
Medical device or surgical field product experience
Technologies
MS Office Suite
Responsibilities
Conduct field research with customers and sales teams to understand surgical specialties and patient journeys; Develop annual marketing plans and tactics for da Vinci adoption; Cultivate Key Opinion Leaders (KOLs) and conduct surgeon advisory boards; Generate clinical evidence to demonstrate value of da Vinci Surgery; Differentiate Intuitive's ecosystem against competitors; Collaborate on new procedure expansion strategies.
Seniority
Mid-Senior, hands-on IC