Senior Machine Learning Scientist– Personalization & Owned Media
Core
Develop and deploy AI/ML models and data products to maximize business impact through Owned Media Activation channels (email/push/SMS) and broader personalization initiatives.
Role type
Senior Machine Learning Scientist (Personalization & Owned Media)
Builds
AI/ML models, data artifacts, and analytical solutions for customer engagement and marketing effectiveness
Domain
Food & Beverage / Marketing Technology / Personalization
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Machine learning, statistical inference, A/B testing, feature engineering, algorithm selection and tuning, Python, SQL, exploratory data analysis, deployment and productionalization
Preferred skills
Owned Media domain expertise, Email Service Providers (SFMC), Customer Data Platforms
Technologies
Python, SQL, SFMC
Responsibilities
Build and employ AI/ML models to activate personalization in Owned Media channels; ensure day-to-day BAU operations including daily sends, incrementality measurement, and continuous testing; lead team to govern and manage Owned Media data volume; evolve measurement frameworks for secondary KPIs and negative actions; collaborate with marketing stakeholders and external vendors on test-and-learn initiatives
Seniority
Senior, hands-on IC with strategic ownership