Principal Engineer, Product Marketing (Power)
Core
Define next-generation power and analog products for the India market, focusing on product definition, business planning, and go-to-market strategy.
Role type
Senior Staff Product Marketing Manager (Power & Analog)
Builds
Power management and analog product portfolio for automotive, industrial, and IoT applications in India.
Domain
Semiconductor industry, Power Management, Analog circuits, Embedded Systems.
Deliverable
product features
Required skills
Product definition, Business planning, TAM/SAM/SOM analysis, Go-to-market strategy, Technical marketing, Customer engagement, Forecasting, NPI demand estimation, Team management, Pricing strategy, Design-in support.
Preferred skills
Semiconductor industry experience, Automotive/Industrial/IoT market trends, AECQ/IATF/ISO26262 knowledge, Digital campaign experience, Data analysis (Excel/JMP).
Technologies
Power management ICs, Analog chips, SoC, Embedded firmware.
Responsibilities
Identify market opportunities and collaborate with sales and management; Support technical marketing through customer visits; Analyze technical merit of solutions vs competitors; Provide technical training to customers and sales; Develop customer collateral; Collaborate on forecasting and volume ramp; Support design-in activities; Execute go-to-market strategies including pricing; Manage prioritization of engineering constraints and time-to-market; Drive product release readiness; Manage NPI demand estimation and supply transition; Build and manage the marketing team.
Seniority
Senior Staff, hands-on IC