Social Media Specialist- Zenata, Morocco
Core
Plan, execute, and optimize social media communication for IKEA to ensure strong brand presence, engagement, and consistency in tone of voice while contributing to commercial and marketing objectives.
Role type
Social Media Specialist
Builds
Social media content and campaigns aligned with IKEA brand identity and local market needs
Domain
Retail / Home Furnishing / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, content creation, performance analysis, trend identification, stakeholder collaboration, omnichannel alignment
Preferred skills
Experience in local market adaptation, agency management
Technologies
Social media platforms, analytics tools
Responsibilities
Plan and publish social media content, monitor and analyze performance KPIs, coordinate with external agencies, adapt global content to local needs, collaborate with internal stakeholders, identify trends and competitor activity
Seniority
Individual Contributor