VM & Commercial Lead
Core
Technical specialist ensuring commercial actions are optimized within Brand direction and Sales market VM priorities to secure an elevated customer experience in physical stores.
Role type
Senior Visual Merchandising & Commercial Lead
Builds
Optimized in-store visual and product presentation aligned with commercial plans
Domain
Retail Fashion
Deliverable
product features
Required skills
Visual Merchandising expertise, Commercial planning, Analytical ability (sales equation/KPIs), Store activation planning, Team leadership, Trend awareness
Preferred skills
Experience driving commercial impact, Upskilling visual teams
Technologies
None stated
Responsibilities
Align VM execution with Commercial Plan via operational syncs, Communicate VM technical perspective in commercial planning meetings, Support store teams with weekly commercial priorities and activation plans, Steer and educate VM teams on optimizing visual presentation based on stock and store conditions, Collaborate with Material leads on in-store materials, Follow up on VM standards implementation in stores, Share visual standards and seasonal principles with store teams
Seniority
Senior, hands-on IC