Product Portfolio & Digital Marketing Manager
Core
Lead marketing strategy and execution for Intuitive's surgical product and digital portfolios (da Vinci systems, Advanced Technologies, Instruments, Accessories, and Digital Solutions) across the UK and Ireland.
Role type
Senior Product Portfolio & Digital Marketing Manager
Builds
Go-to-market strategies, reference centers, clinical/economic reference stories, and scalable marketing tools for surgical technologies.
Domain
Medical Devices / Robotic Surgery
Deliverable
product features
Required skills
Product portfolio management, go-to-market strategy development, key opinion leader (KOL) engagement, reference center creation, clinical and economic value proposition articulation, data-driven marketing analysis, project management, stakeholder collaboration.
Preferred skills
Chartered Institute of Marketing certification or Advanced Diploma, MS Office proficiency.
Technologies
da Vinci Systems, Intuitive Hub, My Intuitive, SIMNOW, MS Office suite.
Responsibilities
Develop value messaging and KOL development strategies; create go-to-market strategies for new products; integrate digital portfolio into commercial teams; engage customers to create reference centers; develop analytical tools to monitor portfolio and competition; identify and scale best practices through KOLs; develop Product Champions; partner with marketing and sales at conferences and events; grow Energy and Stapling utilization; maintain procedural knowledge and surgeon relationships.
Seniority
Senior, hands-on IC
