Senior Data Scientist, Ads & Demand Optimization
Core
Design algorithmic frameworks for ad ranking, automated promo assignment, and auction mechanics to maximize ROI for merchants and users.
Role type
Senior IC data scientist (ads & demand optimization)
Builds
Algorithmic frameworks governing ads auctions and promotional budget allocation
Domain
Marketplace economics and advertising technology
Deliverable
production ML models
Required skills
causal inference, uplift modelling, experimental design, statistical modelling, machine learning, mathematical optimization, Python, SQL, distributed data frameworks
Preferred skills
ads auction theory, ad ranking, recommendation systems
Technologies
Python, SQL, Spark
Responsibilities
Develop data science methodologies for ad ranking and automated promo assignment; Deploy uplift models and causal inference frameworks to maximise promotional incrementality; Improve ads auction mechanics and budget allocation; Design frameworks (A/B testing, switchback, bandits) evaluating CTR, CVR, and incremental GMV; Partner with Product and Engineering to translate marketplace challenges into clear data science roadmaps.
Seniority
Senior, hands-on IC
