市场专员-XC
Core
Plan and execute PR campaigns, press releases, and joint brand communications for automotive clients, translating complex ADAS and smart cockpit technologies into user-friendly content.
Role type
Senior Marketing & PR Specialist (Automotive)
Builds
PR campaigns, press releases, social media content, and brand communication strategies for automotive OEMs.
Domain
Automotive industry, Intelligent Driving Systems (ADAS), Smart Cockpit
Deliverable
product features
Required skills
PR campaign planning and execution, technical content translation, media relations management, KOL management, social media strategy (WeChat, Douyin, Xiaohongshu), cross-functional coordination with engineering/R&D, automotive industry experience.
Preferred skills
Experience with intelligent auxiliary driving and smart cockpit technologies, strong copywriting skills.
Technologies
WeChat Channels, Douyin, Xiaohongshu
Responsibilities
Plan and execute product launch events and joint brand communications; write PR proposals and copy; manage media and KOL relationships; handle public opinion monitoring; operate social media platforms; coordinate with internal engineering and R&D teams; communicate directly with automotive brand clients and their users.
Seniority
Senior, hands-on IC