Visual Design Lead
Core
Lead visual design execution for brand identities, websites, and digital marketing assets, translating strategy into cohesive visual systems.
Role type
Senior Visual Design Lead (hands-on IC with mentorship)
Builds
Brand identities, websites, landing pages, and digital marketing campaigns
Domain
Digital marketing, Brand Strategy, Web Design
Deliverable
product features
Required skills
Brand identity design, Digital design systems, Figma, Generative AI, Typography, Layout composition, Responsive design, Visual storytelling, Design mentoring
Preferred skills
Paid social design, UI/UX design, Agency experience, Emerging design tools
Technologies
Figma, Generative AI
Responsibilities
Translate brand direction into visual identity systems, Lead visual design execution for key deliverables, Develop and maintain brand guidelines and design systems, Create high-fidelity visual layouts and templates, Guide design decisions on typography and composition, Collaborate with web developers to ensure design intent, Mentor junior and mid-level designers, Support pitch work and new brand concept development
Seniority
Senior, hands-on IC with mentorship