品类营销活动运营-抖音生活服务
Core
Plan creative content and strategies for category marketing campaigns on Douyin Life Services to boost user awareness and drive transactions.
Role type
Category Marketing Operations Specialist
Builds
Category marketing campaigns and promotional activities
Domain
E-commerce / Digital Marketing / Douyin Life Services
Deliverable
product features
Required skills
Creative content planning, Cross-brand collaboration, Project management, Data analysis, Platform algorithm mastery, Resource negotiation
Preferred skills
Experience with node-based events, Content conversion, Traffic monetization, User growth strategies
Responsibilities
Develop creative content strategies aligned with user needs and trends, Integrate internal and external resources for brand and cross-over collaborations, Manage end-to-end execution of marketing projects from planning to data review.
