营销平台产品经理-抖音生活服务
Core
Design product capabilities for material platforms and offline activity chains to optimize business efficiency and resource utilization in local life services.
Role type
Product Manager (Material Platform & Offline Activities)
Builds
Material production and usage platforms, offline activity workflows
Domain
Local life services / Digital marketing platforms
Deliverable
product features
Required skills
Product planning, offline activity lifecycle design, data analysis, resource efficiency optimization, cross-functional collaboration
Preferred skills
Local life services background, complex platform design experience
Responsibilities
Plan material platform products and design offline activity chains; Optimize activity workflows and resource usage based on data insights; Collaborate with operations and engineering teams to achieve product goals.