商家运营（服饰服配）-TikTok Shop
Core
Merchant operations specialist for TikTok Shop focusing on apparel and accessories, driving merchant growth through platform strategy, content creation, and marketing optimization.
Role type
Senior merchant operations manager (apparel & accessories)
Builds
Merchant growth, product listings, and viral content campaigns for TikTok Shop
Domain
E-commerce, Social Commerce, Apparel & Accessories
Required skills
Cross-cultural communication, English proficiency, Data analysis, Strategic planning, Merchant training, Product selection, Pricing strategy, Marketing innovation, Supply chain/fulfillment oversight, Consumer experience management
Preferred skills
Experience in cross-border e-commerce, Content e-commerce, Social e-commerce, Retail brand development
Technologies
TikTok Shop platform, Short video tools, Live streaming tools, Data analytics platforms
Responsibilities
Introduce top-tier merchants in apparel/accessories and train them on platform operations; Guide merchants to create viral products via shelf and content channels; Help merchants leverage content (short video/live) for traffic expansion; Provide product, pricing, and marketing strategy advice; Develop long-term growth plans with merchant decision-makers; Monitor fulfillment, after-sales, and review metrics to improve service quality.