TikTok Shop by Tokopedia - Category Strategist, FMCG (Indonesia)
Core
Drive consumer traffic and conversion by planning and executing the annual campaign calendar for the FMCG marketplace on TikTok Shop.
Role type
Category Strategist (FMCG)
Builds
Annual campaign calendar, go-to-market strategies, and merchant growth initiatives for the FMCG category.
Domain
E-Commerce / FMCG / Marketplace
Deliverable
product features
Required skills
Budget planning, go-to-market strategy formulation, operational index monitoring, merchant ecosystem management, data analysis, risk assessment
Preferred skills
Analytical thinking, project management, process optimization, adaptability
Technologies
Data products
Responsibilities
Disassemble goals and formulate executable budget plans; Formulate go-to-market and brand growth strategies; Monitor merchant ecosystem and identify high-potential opportunities; Optimize data products with the data team; Implement merchant strategies.