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UGC策略运营-今日头条

北京💼 Full-time🗓 2026-09-28

Core

Design and optimize UGC promotion strategies to scale creator volume and submission rates on the Toutiao platform.

Role type

UGC strategy operator

Builds

Creator growth paths, incentive mechanisms, and content distribution strategies

Domain

Social media / Content ecosystem

Deliverable

product features

Required skills

UGC ecosystem understanding, data analysis, SQL, Excel, creator segmentation, strategy design

Preferred skills

Product collaboration, traffic distribution logic, user consumption behavior analysis

Responsibilities

Define operational strategies based on business goals, design topic activities and incentive mechanisms, optimize creator growth paths by lifecycle, collaborate with product and recommendation teams to iterate tools and distribution mechanisms.

Seniority

Junior to Mid-level, hands-on IC

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