电商与广告策略产品-今日头条/番茄
Core
Design and optimize recommendation strategies for e-commerce ads, live streaming, and short videos within the Toutiao and Tomato Novel apps to maximize monetization efficiency across information feeds, search, and marketplace shelves.
Role type
Senior IC e-commerce recommendation strategy engineer
Builds
E-commerce ad and content recommendation systems for Toutiao and Tomato Novel apps
Domain
Internet / E-commerce / Recommendation Algorithms
Deliverable
production ML models
Required skills
Recommendation algorithm strategy, E-commerce monetization, Ad model optimization, ROI optimization, Data analysis, A/B testing, User experience balancing, Business hypothesis formulation
Preferred skills
Live streaming strategy, Short video distribution, Search ranking optimization, Cross-team collaboration
Technologies
Recommendation engines, Ad bidding systems, Data analytics platforms
Responsibilities
Optimize recommendation algorithms for e-commerce ads, live streaming, and short videos; Analyze differences between ad and e-commerce model linkages to improve efficiency; Balance user experience with e-commerce revenue by optimizing touchpoint frequency and conversion probability; Explore new growth models for the e-commerce ecosystem.