Category Strategist, Lifestyle TikTok Shop - Thailand
Core
Drive consumer traffic and convert users via planning and executing the annual campaign calendar for the marketplace, specific categories, or brands.
Role type
Category Strategist (E-commerce)
Builds
E-commerce ecosystem and campaign execution for TikTok Shop Thailand
Domain
E-commerce, Live streaming, Consumer retail
Required skills
Strategic planning, Budget management, Go-to-market strategy, Operational metrics analysis, Risk management, Business analytics, Data mining, Data visualization, Trend analysis, Project management
Preferred skills
E-commerce or live broadcast domain knowledge, SQL proficiency
Responsibilities
Formulate go-to-market and seller/brand growth strategies, Build and monitor operational indices, Combine business analytics and data mining to support data-driven decisions, Produce regular reporting dashboards, Support cross-functional teams on initiatives
Seniority
Mid-level, hands-on IC