Data Scientist-TikTok Ads, Brand Innovation
Core
Drive monetization and sustainable revenue growth for TikTok's branding advertising products (Reach & Frequency, Brand Auction, Spark Ads, Hashtag Challenge) through quantitative analysis and data insights.
Role type
Senior IC data scientist (brand advertising)
Builds
Brand ad products and innovative ad formats for TikTok
Domain
Social media advertising and brand marketing
Deliverable
production ML models
Required skills
quantitative analysis, data mining, SQL, Python or R, data presentation, product strategy
Preferred skills
advertising/growth/marketing domain expertise, project leadership, cross-functional collaboration
Technologies
SQL, Python, R
Responsibilities
Inform and execute product decisions through data; partner with Product, Engineering, and User Research to solve problems and identify trends; collaborate with data engineering to build reports and dashboards; develop strategies for products serving billions of users.
Seniority
Senior, hands-on IC
