Commercial Insights Lead
Core
Commercial intelligence layer connecting customers, products, channels, and regions to drive faster decisions via modeling, reporting, and AI-led workflows.
Role type
Senior commercial insights lead (e-commerce/retail)
Builds
Dashboards, reports, commercial models, and AI-driven analytical workflows for pricing, margins, and retention.
Domain
E-commerce, retail, FMCG, high-growth consumer brands
Deliverable
dashboards & analysis
Required skills
Financial modeling, Excel, SQL, BI tools (Sigma, Looker, Power BI, Tableau), commercial metrics (LTV, CAC, ROAS, margin), AI tools (Claude)
Preferred skills
Experience in e-commerce/retail/FMCG, active use of AI for analytics
Responsibilities
Build self-serve reporting culture, model commercial options for pricing/promotions, analyze cohort/LTV/retention data, create weekly trade insights, automate analytical workflows with AI
