广告策略算法工程师-巨量千川(北京/上海)
Core
Design and optimize bidding mechanisms and merchant segmentation strategies for the Julei Qianchuan advertising platform to maximize ROI and platform revenue.
Role type
Senior IC algorithm engineer (advertising bidding & strategy)
Builds
Bidding products (ROI1, long-term ROI1, commission ROI1) and merchant segmentation tools
Domain
Internet advertising, auction theory, machine learning
Deliverable
production ML models
Required skills
Deep learning, statistical machine learning, game theory, operations research, optimization algorithms, search algorithms, recommendation algorithms
Preferred skills
Computational economics, advanced mathematics
Technologies
Deep learning frameworks, statistical learning libraries
Responsibilities
Optimize bidding mechanisms for diverse advertiser scenarios; Develop customized strategies for specific merchant segments (e.g., influencer, SME); Enhance merchant campaign experience and reduce operational costs; Build scenario-based marketing capabilities for merchants.
Seniority
Senior, hands-on IC
