TikTok Shop - Category Manager, Lifestyle (Thailand)
Core
Develop and scale lifestyle e-commerce categories on TikTok Shop in Thailand by managing category strategy, merchant acquisition, and team leadership.
Role type
Category Manager (E-commerce)
Builds
TikTok Shop category ecosystem and merchant growth
Domain
E-commerce / Social Commerce / Lifestyle
Deliverable
product features
Required skills
Category strategy, merchant acquisition, team building, cross-functional collaboration, performance management, market analysis
Preferred skills
Industry networking, analytical thinking, adaptability
Technologies
TikTok Shop platform
Responsibilities
Map category landscape and define development priorities, execute initiatives to balance growth and profitability, manage category performance from acquisition to incubation, build and lead a robust team, collaborate with marketing and operations teams, drive competitiveness improvements