Social Media & Influencer Specialist
Core
Coordinate social media channels and manage influencer/creator relationships to build brand awareness for GWM vehicles in Australia and New Zealand.
Role type
Social Media & Influencer Specialist
Builds
Social media content, influencer campaigns, and experiential activations for GWM automotive brand
Domain
Automotive marketing in Australia and New Zealand
Deliverable
product features
Required skills
Social media management, influencer marketing, content calendar coordination, stakeholder coordination, campaign support, budget tracking, audience research
Preferred skills
Automotive brand experience, social media analytics platforms, photography/video production coordination, knowledge of Australian creator communities
Technologies
Instagram, TikTok, Facebook, YouTube
Responsibilities
Coordinate day-to-day management of social media channels, schedule and publish approved content, maintain content calendars, coordinate with internal stakeholders and agencies, research and identify influencers and KOLs, develop influencer briefs, support events and activations, track campaign budgets and supplier costs, identify opportunities to improve social media presence and engagement
Seniority
Mid-level, hands-on IC