舆情运营专家-抖音
Core
Managing brand reputation, crisis response, and public sentiment analysis specifically for short-video and live-streaming e-commerce platforms.
Role type
Senior Public Opinion Operations Specialist (Short-video/Live-streaming)
Builds
Crisis response mechanisms, standardized risk control strategies, and AI-optimized reporting workflows.
Domain
Short-video and live-streaming e-commerce
Deliverable
dashboards & analysis
Required skills
Short-video and live-streaming ecosystem knowledge, crisis management, sentiment analysis, regulatory policy tracking, AI tool application, data integration, report writing, platform compliance workflows.
Preferred skills
Experience with Douyin platform, AI sentiment clustering, automated report generation.
Responsibilities
Monitor and analyze brand reputation, live-streaming negative events, and user complaints; Establish end-to-end crisis response mechanisms; Conduct deep post-incident analysis and trend prediction; Research regulatory policies and industry cases to build risk control strategies; Implement AI tools for sentiment screening, data sorting, and report optimization.
Seniority
Senior, hands-on IC