Product Manager, ClickCease (PLG)
Core
Own the end-to-end product strategy, roadmap, and self-serve funnel for ClickCease, a digital acquisition protection platform for SME/SMB sites.
Role type
Senior Product Manager (PLG/Self-serve)
Builds
Self-serve Digital Acquisition & Marketing Stack Protection platform (via careerplan.io/jobs/65-005-E4-F6A-product-manager-clickcease-plg-at-cheq)
Domain
Ad-tech / Martech / Digital Marketing
Deliverable
production ML models
Required skills
Product roadmap ownership, PLG funnel optimization, Ad-tech platform knowledge (Google Ads, Meta Ads), A/B testing design, SMB market empathy, Product analytics (Mixpanel, SQL), Pricing & packaging strategy
Preferred skills
Click fraud prevention experience, Security-adjacent SaaS background, Third-party API integration ownership
Technologies
Google Ads, Meta Ads, Mixpanel, SQL
Responsibilities
Own and drive the ClickCease product roadmap from ideation to launch; Define and optimize the self-serve funnel (acquisition, conversion, onboarding, retention); Represent the voice of the ICP through market research and user interviews; Monitor and report on key PLG metrics (activation, trial conversion, MRR, churn); Lead a KPI-based experimentation culture; Set pricing and packaging strategy for self-serve subscription tiers; Monitor the competitive landscape in click fraud prevention and ad verification.
