Product Marketing Director, Identity Security
Core
Lead go-to-market strategy and execution for a new Identity Security solution, defining ICP, positioning, and market narrative to help land first customers.
Role type
Senior IC Product Marketing Director
Builds
Identity Security solution (Traffic, Threat, and Identity Intelligence Engine)
Domain
Cybersecurity / Identity Security / Fraud Prevention
Deliverable
production ML models
Required skills
B2B product marketing, new product launch, security buyer engagement, sales enablement, technical product understanding, market research, pricing strategy
Preferred skills
Identity & Access Management (IAM), bot detection, AI agent marketing, partner enablement
Technologies
Identity Intelligence Engine, APIs, integrations
Responsibilities
Define ICP, personas, and buying committees; create positioning, messaging, and value propositions; build sales and marketing content; train sales and solutions engineering teams; partner with demand generation and product teams. (via careerplan.io/jobs/65-005-A9-37F-product-marketing-director-identity-security-at-cheq)
Seniority
Senior, hands-on IC
