Digital Product Design Lead
Core
Lead the in-house UX/UI function to rebuild design standards, workflows, and culture while designing the subscriber journey for a DTC organic infant formula subscription service.
Role type
Senior Digital Product Design Lead (UX/UI)
Builds
Mobile-first web and mobile experiences for a subscription-based infant formula platform
Domain
DTC E-commerce / Subscription / Health & Baby Products
Required skills
UX/UI strategy, Design System ownership, Figma mastery, User Research (qualitative/quantitative), Cross-functional leadership, Data-driven design, Mobile-first design
Preferred skills
DTC subscription experience, Personalization strategies, Agency management, Shopify/Recharge/Klaviyo familiarity
Technologies
Figma, Shopify, Recharge, Klaviyo
Responsibilities
Set design vision and quality standards; Rebuild and own the design system and Figma hygiene; Lead agency partners and mentor designers; Design subscriber journey flows (signup, billing, feeding transitions); Conduct user research and A/B testing; Partner with Product, Lifecycle, and Creative teams.
Seniority
Senior, hands-on IC with leadership responsibilities