Principal Product Designer
Core
Principal Product Designer owning the personalization experience end-to-end, accountable for UX, vision, KPIs, and quality bar across the Babylist cross-platform ecosystem.
Role type
Principal Product Designer (AI-native, individual contributor & mentor)
Builds
Personalization features and experiences for expecting and new families across web and native mobile
Domain
Consumer Tech / Family Planning / AI-native product development
Deliverable
product features
Required skills
Strategic vision, systems thinking, AI-native design practice, generative and evaluative research, design system architecture, hands-on prototyping, mentorship, operational leadership
Preferred skills
Experience with AI tools for design workflows, cross-platform ecosystem design
Technologies
AI tools, design systems, web and native mobile platforms
Responsibilities
Own the personalization experience end-to-end including user flows and interaction patterns; Define strategy and sequence of bets for 12-18 month vision; Set quality and delight standards; Plan and execute user research; Build AI-enabled workflows for design democratization; Mentor and grow designers; Partner with engineering and product management as co-builders
Seniority
Principal, hands-on IC with mentorship and strategy
