Specialist - KOL & Creator Relationship Management
Core
Identify, manage, and maintain relationships with KOLs and affiliate partners to drive brand visibility, engagement, and sales on TikTok.
Role type
Specialist, Influencer Marketing & KOL Management
Builds
Influencer marketing campaigns and affiliate programs for beauty & FMCG brands
Domain
Beauty & FMCG, Influencer Marketing, TikTok
Deliverable
product features
Required skills
KOL identification and relationship management, campaign execution and coordination, budget allocation, performance tracking and ROI analysis, content review and brand guideline alignment, affiliate program strategy and partner recruitment
Preferred skills
Creative content development, data-driven insights generation, proficiency in Microsoft Office and Google Workspace
Technologies
TikTok, Microsoft Office, Google Sheets, Google Slides
Responsibilities
Research and identify KOLs aligned with brand image, develop and implement marketing campaigns with KOLs, manage campaign budgets and track performance, compile reports and provide strategic insights, recruit and manage TikTok affiliate partners, review KOL content for brand alignment
Seniority
Junior, hands-on specialist