Senior Manager, Demand Generation
Core
Design and launch multi-channel demand generation campaigns for health insurance brokers to build a qualified pipeline for Garner's health insurance platform.
Role type
Senior Manager, Demand Generation
Builds
Multi-channel marketing campaigns and broker lifecycle programs
Domain
Healthcare technology / B2B SaaS
Required skills
B2B demand generation, multi-channel campaign scaling, complex product marketing, funnel mechanics (attribution, conversion, CAC), AI-enabled marketing systems, broker channel management
Preferred skills
Channel partner marketing, high-growth environment experience
Technologies
AI tools for marketing automation and analytics
Responsibilities
Build quarterly campaign strategy and broker segmentation, partner with Sales/BDR for lead handoff, measure channel performance and recommend investment shifts, drive broker activation and retention
Seniority
Senior Manager, hands-on IC with team leadership
