Video Strategist
Core
Define the role of video across brand, social, editorial, and product launch moments; build the operation, strategy, and team to deliver recurring video franchises and campaigns.
Role type
Senior Video Strategist (Brand Marketing)
Builds
Recurring video franchises, brand campaigns, and launch content for Figma's global audience.
Domain
SaaS / Design Collaboration / Brand Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Video strategy, franchise development, production model management (in-house/agency/creator), budget ownership, vendor relationship management, creative quality assurance, people leadership, cross-functional collaboration, measurement literacy, stakeholder management
Preferred skills
Hands-on editing or motion graphics, live event content scaling, music licensing and rights management, creator/influencer partnership building, scaling video in high-growth environments
Technologies
N/A
Responsibilities
Define video strategy across brand and product moments; create and run recurring video franchises; manage production economics and vendor relationships; set creative quality standards; measure performance and iterate; lead and develop the video team
Seniority
Senior, hands-on IC with leadership responsibilities
