Field Marketing Manager
Core
Build and scale events and field marketing programs to engage target accounts, accelerate opportunities, and drive pipeline and revenue for an AI company serving the insurance industry.
Role type
Senior B2B Field Marketing Manager (Events & ABM)
Builds
Executive-level events, roundtables, customer advisory boards, and webinar programs for insurance clients
Domain
Insurance industry + B2B SaaS/AI marketing
Deliverable
product features
Required skills
B2B events strategy, account-based marketing (ABM), enterprise sales cycle understanding, executive event curation, project management, cross-functional collaboration
Preferred skills
SaaS or AI/technical product marketing experience, translating technical products into compelling narratives, building repeatable marketing playbooks
Technologies
None explicitly stated
Responsibilities
Own global field marketing and events strategy aligned to GTM priorities; Partner with Sales to identify priority accounts and accelerate deal progression; Design and execute events from conferences to curated dinners; Build integrated pre- and post-event campaigns; Drive measurable business outcomes including pipeline and revenue; Develop repeatable field marketing playbooks; Coordinate speaking opportunities and conference submissions; Launch and scale webinar programs