Senior Business Data Analyst
Core
Senior Business Data Analyst driving financial, product, and marketing performance insights for Ingenio's EU brand portfolio.
Role type
Senior Business Data Analyst
Builds
Tableau reports, dashboards, and executive presentations tracking marketplace, product, and marketing KPIs.
Domain
Spiritual wellness media and technology (B2C marketplace)
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Google Sheets, Excel, data extraction, revenue analytics, marketplace dynamics analysis, product usage analysis, marketing campaign evaluation
Preferred skills
Python, R, Mixpanel, marketing attribution platforms, legacy data environment experience
Responsibilities
Lead financial analysis of brand results (Revenue, Engagement, Retention); Connect and reconcile data across local and international systems; Partner with executive leadership to surface insights; Partner with Marketplace Success to increase retention and monetization; Analyze product usage and user behavior; Evaluate marketing campaign performance; Maintain reports and dashboards tracking KPIs
Seniority
Senior, hands-on IC
