Senior Event Planner, Global Events & Activations
Core
Lead end-to-end development of global events and activations for PlayStation marketing campaigns, translating objectives into live experiences that strengthen brand perception and drive player engagement.
Role type
Senior IC experiential marketing and event production lead
Builds
Global live events, activations, and experiential campaigns for PlayStation
Domain
Gaming & Entertainment
Required skills
Global experiential campaign leadership, agency management, production planning, budget management, stakeholder influence, risk assessment, health & safety compliance, KPI definition, post-event reporting
Preferred skills
Experience in gaming, entertainment, media, or technology
Technologies
None stated
Responsibilities
Lead assigned activation initiatives from briefing through delivery and evaluation; Partner with cross-functional teams to define events' role in go-to-market plans; Develop event briefs and guide agencies from concept to live delivery; Manage agencies, suppliers, budgets, and operational schedules; Present activation frameworks to territory teams and review local proposals; Define KPIs and lead post-event reporting to share insights
Seniority
Senior, hands-on IC
