Social Media Lead
Core
Owns Tabby's public support presence on social media and review platforms, managing tone, content, community, and public crisis response for the Saudi and UAE markets.
Role type
Social Media Lead (Customer Support)
Builds
Public-facing support community, content library (FAQs, explainers), and standardized public response protocols.
Domain
Fintech / BNPL / Consumer Finance
Deliverable
product features
Required skills
Native Arabic writing, social listening, public crisis management, community building, cross-functional influence, cultural/political awareness, performance reporting, content strategy.
Preferred skills
Fintech/financial services background, support community/forum building, experience with support operations, Saudi/UAE market experience.
Technologies
Sprinklr, Lucidya, Sprout Social, Meta Business Suite
Responsibilities
Set tone of voice standards for public replies in Arabic and English; create proactive content (FAQs, explainers); build and manage a public support community; monitor and respond to public ratings/reviews; lead public crisis response; report on public support performance; translate public customer feedback into product/CX insights.
Seniority
Senior, hands-on IC
