Communications Insight Analyst
Core
Analyze social media performance, audience sentiment, and conversation trends to shape PlayStation's communications strategy and measure campaign impact.
Role type
Senior data analytics and communications insights specialist
Builds
Social performance reports, campaign dashboards, and predictive insights for Global Content Communications
Domain
Gaming industry + social media analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, R, Tableau, Power BI, social listening tools (Emplifi, Sprinklr, Sprout, NetBase, Meltwater, Brandwatch), statistical analysis, data visualization, Excel, AI tool validation
Preferred skills
Gaming culture knowledge, entertainment/media analytics experience, advanced degree in statistics/math/economics
Technologies
SQL, Python, R, Tableau, Power BI, Emplifi, Sprinklr, Sprout, NetBase, Meltwater, Brandwatch
Responsibilities
Lead social performance reporting for business priority content; conduct social listening and sentiment analysis; define metrics and build analytical models; analyze complex datasets to uncover patterns and opportunities; collaborate with PR and PlayStation Studios to support planning and post-mortem learning; translate data into executive-ready narratives and dashboards.
Seniority
Senior, hands-on IC
