UK Product Growth Lead
Core
Lead product growth and localization strategy for Canva's UK market, ensuring culturally relevant experiences and fixing product funnel issues.
Role type
Senior Product Growth Lead (Localization)
Builds
Hyperlocalised product experiences, marketing campaigns, and user workflows for UK users
Domain
SaaS design tools, internationalization, UK market
Deliverable
product features
Required skills
product management, conversion rate optimisation, cross-functional collaboration, cultural insight, data-driven analysis, stakeholder partnership
Preferred skills
product growth strategies, UK marketing/advertising, copy-writing, SEO/Wordpress, design experience
Technologies
Atlassian project management tools, basic web development
Responsibilities
Identify localisation opportunities for the UK market, fix product funnel problems from signups to publishing, tailor content for UK nuances, evaluate and adapt global messaging, provide cultural insights to global teams, develop language style guides and tone of voice strategies
Seniority
Senior, hands-on IC