Marketing & Loyalty Digital Manager

WHY WE’LL LOVE YOU
You’re passionate about creating meaningful customer experiences and you know how digital can make that happen. You enjoy leading people, building strong teams, and turning strategy into real impact. You’re curious about data, new technology and how to use them in simple, smart ways.
• University degree in a relevant field or equivalent experience
• 15+ years of experience in digital, marketing, loyalty or related areas
• 10+ years of experience leading leaders and teams
• Strong experience in digital product, data and technology-driven environments
• Ability to translate strategy into clear direction and outcomes
• Experience working across functions and stakeholders in complex organisations
WHAT YOU’LL BE DOING DAY TO DAY
In this role, you’ll lead the digital marketing and loyalty area end-to-end, setting direction and enabling teams to deliver real value. Your days will include a mix of strategy, leadership and collaboration, such as:
• Setting the strategic direction for marketing and loyalty digital capabilities
• Ensuring stable, secure and efficient day-to-day operations while driving continuous improvement
• Strengthening data foundations and insight generation to enable better decisions and more personalised customer experiences
• Leading and developing leaders and teams, creating clarity, engagement and growth
• Collaborating with stakeholders across IKEA to align priorities and accelerate impact
• Driving the adoption of common platforms, ways of working and scalable solutions
• Exploring new technologies, including AI, to improve marketing effectiveness and customer engagement