Social & Content Lead
Core
End-to-end creation and management of organic short-form video content (TikTok, Instagram Reels, YouTube Shorts) to grow brand awareness and engagement for a pet health insurance and care app.
Role type
Social & Content Lead (Short-form Video Specialist)
Builds
Organic short-form video series, trend-reactive content, and creative assets for paid campaigns
Domain
Pet health insurance / Consumer Tech / Social Media
Deliverable
product features
Required skills
Short-form video production (concept, script, shoot, edit), platform-native content strategy, copywriting for hooks/captions, AI tool proficiency (Higgsfield, Descript, Runway, ElevenLabs, Claude), data-driven optimization
Preferred skills
Personal social media channel, experience with consumer brands or agencies, humor and observational wit
Technologies
CapCut, Premiere, iPhone, mirrorless cameras
Responsibilities
Create organic short-form content from concept to post, develop repeatable content series, identify and leverage social trends, generate creative hooks for paid media campaigns
Seniority
Mid-level, hands-on IC