Analista de Comunicação | CORPORATIVO
Core
Lead the strategy and execution of content, social media, campaigns, and brand communication for Atlantica Hospitality International's hotel brands.
Role type
Senior Marketing and Communications Manager
Builds
Social media content, promotional campaigns, influencer partnerships, and brand governance assets
Domain
Hospitality / Tourism
Deliverable
product features
Required skills
Strategic planning, agency management, social media strategy, influencer marketing, budget management, data analysis, brand governance, project management
Preferred skills
Hotel industry experience, paid media, AI tools, project management software (Monday)
Technologies
Instagram, TikTok, YouTube, Monday
Responsibilities
Define editorial strategy and calendar for social media; Plan and execute promotional campaigns; Manage influencer database and contracts; Oversee agency and vendor performance; Monitor and control marketing budgets; Act as escalation point for social media customer service; Ensure brand asset governance; Coordinate graphic material development; Support rebranding and new product launches; Define KPIs and present performance reports; Conduct market research; Propose process improvements including AI adoption; Mentor communication assistants