Senior Manager - Senior Manager - Corporate Communications
Core
Strategize and execute external and internal communications practices to enhance PUMA's brand image and increase media coverage.
Role type
Senior Manager, Corporate Communications
Builds
Integrated internal and external corporate communication plans, brand narratives, and employer branding initiatives.
Domain
Sports & Lifestyle (Footwear, Apparel, Accessories)
Deliverable
product features
Required skills
External communications, employee engagement, stakeholder management, media relations, crisis management, content ideation, thought leadership positioning, social media management, internal communication, employer branding
Preferred skills
Experience in PR, communications, or Journalism; pre-existing relationships with media and agencies
Technologies
LinkedIn, Glassdoor
Responsibilities
Develop and implement integrated communication plans; manage relationships with key industry media and agencies; respond to media inquiries and pitch proactive stories; create story ideas around ambassadors and influencers; conceptualize creative ideas for fashion and lifestyle PR; manage crisis-led PR; drive thought leadership through events and Op-eds; scale proactive communication narratives; manage content for LinkedIn and Glassdoor; work with HR on internal communication collaterals; drive employer branding initiatives.