Social Media Manager
Core
Own content planning, publishing, community engagement, and performance across multiple social platforms to drive measurable growth.
Role type
Social Media Manager (Content, Community & Growth)
Builds
Content calendars, platform-specific posts, community interactions, and performance reports for LinkedIn, Instagram, TikTok, Facebook, X, and YouTube.
Domain
Digital Marketing / Social Media
Deliverable
product features
Required skills
Copywriting, storytelling, editing, visual/video content coordination, social scheduling, analytics, KPI tracking, trend identification, brand voice management, tool proficiency (Hootsuite, Sprout Social, Buffer, HubSpot, Canva, Adobe Creative Suite).
Preferred skills
SaaS/e-commerce/agency experience, influencer marketing, UGC campaigns, paid social, conversion-focused content, online reputation management.
Responsibilities
Build and manage structured content calendars; Create, write, edit, schedule, and publish platform-specific content; Monitor and respond to comments, DMs, mentions, and inquiries; Coordinate graphics, short-form video, and multimedia content; Track engagement, reach, impressions, follower growth, traffic, and conversions; Prepare weekly/monthly social performance reports.
Seniority
Mid-level, hands-on IC