AFL Social Media Manager
Core
Lead the day-to-day success of the AFL's social channels, shaping compelling content across TikTok, Instagram, Facebook, X and Snapchat to grow audiences and strengthen fandom.
Role type
Senior Social Media Manager (Sports)
Builds
Social-first content, audience growth, and brand engagement for the Australian Football League
Domain
Sports media / Social media
Deliverable
product features
Required skills
Social media strategy, content planning and publishing, team leadership, editorial judgement, data analytics, Adobe Creative Suite, platform-native storytelling
Preferred skills
Knowledge of AFL clubs and fan culture, experience with live sport environments, AI tools for content efficiency
Responsibilities
Lead daily content planning, commissioning and publishing; Manage and develop employees; Guide creators and stakeholders; Establish tone of voice; Optimize content using audience insights; Test new formats and features; Make timely editorial decisions during live events; Create and edit social content; Build cross-functional relationships
Seniority
Senior, hands-on IC with people management